When you first hear the phrase “two-way conversation,” you probably think, “Well, what other kind of conversation is there?” But when it comes to brands, this phrase embodies a very specific marketing strategy: personification. Ever since the advent of social media, brands have been trying to engage consumers in ways that make them seem more like […]
Why Brands Want to Have a “Two-Way Conversation” With You Read More »
Scott Thomas, former lead designer of the 2008 Obama campaign and founder of Chicago-based design and technology studio Simple.Honest.Work recently introduced The Brand Deck. The Brand Deck is a simple card game designed as a simple branding tool for companies to help define your brand’s personality. How do you “play” this group exercise? The Brand Deck consists
Obama’s Campaign Designer Built a Card Game for Brand Identity Read More »
On Thursday, October 30th, TriVision will be at the Hilton McLean of Tyson’s Corner to mix and mingle with the 2014 50 fastest growing companies in the Washington D.C Metro Area. The Washington Business Journal hosts this event every year as a way to celebrate and recognize businesses in the region that are on the rise.
Washington Business Journal’s 50 Fastest Growing Companies of 2014 Read More »
Great leaders lead from the heart and create an environment where others wanted to follow them because they were able to instill confidence in their leadership abilities. They demonstrate their ability to be held responsible by proving they are capable of performing the tasks and functions related to a position in life or business. The
How to Market Yourself as a Great Leader Read More »
Making an Impression in DC – Branding Strategy Whether branding or rebranding a company, the key is to start with a strong foundation. Then, the core ideology, style, and experience should be present in every extension of the organization. This core identity is the driving force for a powerful, multi-faceted marketing campaign. Here are three things to
A Strong DC Branding Strategy is Built from Within Read More »
Advertising is key in the world of business. It helps to spread awareness about products or services that are of some use to consumer and potential buyers. Whether your promotion takes the form of print ads, commercials, billboards or handbills, the content identifies who, what, when, where and why. An effective tagline in an advertisement
Advertisement Fail: Dove Pulls Ad Calling New Jersey ‘The Armpit of America’ Read More »
Our TriVision Buzz host who also happens to be the reigning Miss Virginia USA Shannon McAnally, was a proud contestant at the Miss USA Pageant 2013 held at Planet Hollywood in Las Vegas, Nevada. When asked how she felt about the experience, McAnally said, “Being part of Miss USA was an amazing experience and has really opened my eyes to the significant role brand
MISS VIRGINIA USA 2013, SHANNON MCANALLY, TALKS ABOUT BRAND PLACEMENT AT MISS USA Read More »
By Emily Baird Design Specialist Ever since the mid-1990’s visiting the internet has been referred to as a basic three letters: .com. It’s the most commonly used suffix on the internet and represents more than 100 million web sites. It has practically taken over the name “web.” The first dot com was registered in 1985,
The Internet is About to Become A Little More Crowded… Read More »
The ability to be convinced that something is “worth it” is reliant on that’s something’s ability to present themselves in a professional, meaningful, and appealing way. Design is a cornerstone for any large corporation for that very reason – it sells their product. A start-up should never consider design an afterthought or a “future plan.”
Great Website Design: A Backbone for A Start-Up Read More »
DC Branding & Aesthetic Design As a marketing company, one of TriVision’s core services involves helping start-up companies launch their product or brand. When Juan Carlos met with the TriVision team, he knew they were capable of helping him make this happen. The name of his product is Exodo Tequila, an Ultra-Premium Tequila, made from
A DC Marketing Company Launches Exodo Tequila Read More »
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