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Author name: Tabasum Lutfi

5 Easy Ways to Repurpose Content to Up Your Content Marketing Strategy

Is Content Creation Driving You Crazy? As content developers, we certainly get how challenging it can be – to create new, valuable and relevant content almost every single day in a world where people are already bombarded with an influx of information and data. But it really doesn’t have to be that difficult. There is […]

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Event Marketing for U.S. Department of Commerce’s Discover Global Markets

After months of working closely with our client, the U.S. Department of Commerce, it was nice to see our design work come together and bring their messaging to life at the Discover Global Markets Ind-Pacific event held earlier this month in Salt Lake City, Utah. Organized by the U.S. Commercial Service (USCS), the lead trade

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How to Launch a Goodwill Campaign to Ensure Long-Term Success for Your Brand

Giving Back Encourages Brand Loyalty and Sets You Apart from Competition. With the holiday season officially upon us, there is no better time than right now to consider ways for your brand to build goodwill within your community. A successful brand must encompass more than simply a list of goods or services and a healthy

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Nike Just Did It with an Advertising Campaign that Added $6 Billion to its Market Value

To celebrate their “Just Do It” campaign’s 30th year anniversary, earlier this month, Nike dropped one of the most controversial advertising campaigns of recent memory. Their #justdoit ad starring former NFL quarterback, Colin Kaepernick, with the slogan “Believe in something. Even if it means sacrificing everything”, has ended up adding $6 billion to Nike’s overall

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Does Influencer Marketing Make Sense for Your Business?

Influencers are changing the way we talk, buy and review products and services. You don’t have to be a high profile brand to make influencer marketing part of your business strategy. With the surge of social media, it is no wonder influencer marketing is considered by Forbes magazine the most effective form of advertising. This

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Can Your Business Survive the Experience Age?

Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is

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TV Commercial Production for Elephant Insurance

Founded in 2009 and headquartered in Richmond, Virginia, Elephant Insurance is a subsidiary of Admiral Group plc, one of the U.K.’s leading insurers with a presence in eight countries and over 5 million customers worldwide. In the United States, Elephant provides auto insurance to customers across six states online and over the phone. Being a

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