Making ads less than 60 seconds will help retain audience attention. The digital world is changing constantly every day. The fact that most of the people “don’t have time”, for almost anything, may be one of the reasons why the world is moving toward short and snappy video productions. Nowadays, a successful video production is […]
Video Production Trend: Fast Ads Read More »
Washington D.C. is full of logo designs. Does your logo stand out? In today’s marketing world, a key element to a company’s success is it’s logo. Think about it, consumers’ first exposure to a new brand is the visual of a logo; how it looks and how it makes them feel. To understand what consumers have
Need a new logo? A D.C. Branding Company Can Help! Read More »
Content Marketing 101: Influence the Market with an Emotional Appeal As a creative marketing agency in Washington D.C., TriVision develops content marketing campaigns for small businesses, large multinational corporations, and government agencies every day. How often is it that you log onto Facebook and countless videos pop up as you scroll through your timeline? At this day
Content Marketing is for Everyone! Read More »
Thinking about rebranding? You’re not alone. Our branding experts at TriVision list common reasons to revamp your brand. On any given day, you will come across many organizations who have the desire to rebrand. However, if you rebrand without purpose, you are doing more harm than good to your organization. But if you set a goal, rebranding can
Is it Time to Rebrand? Read More »
***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks.
How to Manage a PR Crisis Read More »
The Northern Virginia Chamber of Commerce recently awarded Washington D.C. companies with the Greater Washington Innovation Award. This award celebrates the innovation, influence, and ideas of individuals and organizations in multiple industries. TriVision was nominated for Marketing & Advertising Innovator of the year. TriVision presented the integrated marketing communication campaign they developed for the Department of Commerce
TriVision Nominated for Greater Washington Innovation Award Read More »
March Madness has become a category 5 seasonal spring storm thanks to the awesome marketing surrounding it. This month-long sporting spectacle is perhaps the second most hyped-up sporting event in the U.S., right behind the Super Bowl. We think the marketing strategy behind this 68-team sports tournament is something every organization should learn from. Here is
The Marketing Magic Behind NCAA’s March Madness Read More »
At the 2017 Family Business Awards – an annual celebration of multi-generational, family-owned businesses in the Washington, DC Metro region – the Washington Business Journal honored TriVision for overall excellence, innovation, ethics, and philanthropy. The entrepreneurial passion and courageous spirit that fueled the creation of TriVision was instilled in the Lutfi family from an early
Washington Business Journal Honors TriVision Read More »
Digital Media Winner: Three words: Budweiser. Budweiser. Budweiser. It looks like Budweiser’s “Born the Hard Way” was the clear winner of last Sunday’s Super Bowl. The “King of Beers” launched the digital version of the ad days before the big game, and aired it in front of 111 million people. There is no doubt it struck
And the Best Digital Media Ad of Super Bowl LI Goes to… Read More »
On Sunday, February 5th, 2017, millions of people from around the world will watch legends rise. We’re talking about the 2017 Super Bowl Ads, of course. According to the American Marketing Association, up to 75% of people look forward to the commercials over the game. A Huffington Post article published a study that showed 18-to-30
What Makes a Super Bowl Ad Stick? A Good Story. Read More »
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