Well, duh. Yet, are videos that only hit 1,000,000 hits in the matter of a couple days considered viral? 100,000 hits? 1000 hits? Everyone wants it to happen to them and there is not just one thing that makes a video go viral. Well, except cats and kittens. Don’t let yourself get caught up in the numbers; whether […]
A DC Video Production Company Asks : Would Your Company Benefit From a Viral Video? Read More »
Getting a customer to your website is the easy part, but keeping them there is the difficult bit. Let’s be honest, no one is going to read long texts on your website in regards to something so simple your business or brand has to offer. Adding video to your website allows you to communicate your
Why Every Business needs A Promotional Video Read More »
On Wednesday, we took a trip out of the District and headed to one of the greatest cities on earth – New York – and attended The One Club’s annual event, Here are All the Black People. The event was started as a way to celebrate and promote diversity in the advertising industry. The conference
Promoting Diversity in the Advertising Industry Read More »
On Monday night, we got ready for some football and the premiere of our biggest project of the fall: Double Trouble for Jerry’s Subs & Pizza. Take a behind-the-scenes look at the production, watch the final commercial below, then visit Jerry’s for your own taste of the Double Trouble. [youtube id=”BfqGA0sA850″] [youtube id=”rCLnBydigpA”]
Video Production : Jerry’s Subs & Pizza Read More »
Coca-Cola’s ‘Share a Coke’ is back but with an even bigger marketing campaign. For its summer campaign, Coca-Cola decides to trade out its iconic logo on their 20-ounce bottles for 250 of the country’s most popular names for sale. The campaign went viral persuading people to use their hashtag, “#ShareaCoke” on social media sites such as
3 Reasons Why “Share a Coke” Marketing Campaign Is Successful Read More »
It’s no secret that FIFA World Cup was on advertisers’ mind in July. Shakira and Activia’s World Cup music video took the top spot, while the number 3 spot features Germany’s World Cup victory from Bayern 3. But it wasn’t just about the World Cup all the time. Check out the list below for the rundown
YouTube’s Top 5 Most Shared Advertisements of July Read More »
No matter the movie (or newly released streaming shows) you’re excited about this summer, there are bound to be special effects. This doesn’t always mean fiery explosions and gunfire; some of the most important, yet subtle inclusions to a scene are done through the magic of a green screen. For those of you who have
Creating Movie Magic Read More »
Every brand has a personality. Successful brands find their distinct voice and stick to it no matter what they’re creating. When you start writing for your brand, maintain a consistent style and tone to establish a voice that no one else has. Brand voice can boil down your business to a few words, and is one
Branding 101: Writing for Your Brand’s Voice Read More »
Is this the beginning of a trend? Time Magazine, the nation’s largest magazine publisher will begin to sell and place small ads on the cover of both Time and SportsIllustrated starting with the June 2nd, 2014 edition. Is this the end of magazines as we know them? By placing ads on the covers of magazines,Time
Time Inc. Sells Out Cover Read More »
Olive Garden’s New Logo Design Recognize the logo above? Neither do we. Olive Garden announced a brand renaissance, which replaces its old, cheerfully incompetent logo with a new design that looks to be of a generic brand you find at the grocery store for cheap. Miscommunicated logo designs can potentially ruin a business’s reputation and can expect negative feedback.
Logo Design Fail: Olive Garden Reinvents Its Image Read More »
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