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Brand Strategy

Thai Basil Restaurant Undergoing Branding Renovation

Thai Basil Restaurant, a Zagat-Rated Thai cuisine favorite, known for its appearance on the Food Network’s ‘Throwdown with Bobby Flay‘ and the ‘Travel Channel’, is set to begin its highly anticipated plans for renovation this spring. Led by Elegance Décor and its sister company TriVision, the restaurant’s entire interior space will be revamped to reflect the signature of

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Redesigning NFL Team Logos: Does It Affect Their Branding?

A logo design represents your brand identity. It shows what you stand for and helps communicate the brand message. In sports, this is especially true with so many teams fighting for the support of their fans. And what is going to help them if not an effective marketing and branding strategy that includes a well designed logo? With the

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Color Harmony and Branding: Easy Color Combinations to Engage Your Viewer

Life is all based on first impressions. That being said, color is one of your brand’s first big impressions. Choosing the proper colors for your brand is one of the most important decisions you can make when trying to engage your viewer. This is where color harmony steps in. Color harmony helps balance the visual

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