Dermatology Associates of Northern Virginia Logo Design A website and logo go hand-in-hand in defining the identity of a brand. A logo serves as the face of a business and can highlight a brand in a positive or negative light, depending on its design and effectiveness. Similarly, a website is the first impression a brand makes in this fast-paced online world. Founded in […]
This month, we volunteered again for CreativeMornings during Anne Mahlum’s motivating talk on the topic of Failure. Anne is the founder and CEO of solidcore, a boutique exercise company located in DC. She started the company last December after stepping down from her nonprofit, Back on My Feet. During the talk at Sixth & I,
Learning from Failure at CreativeMornings DC Read More »
Yesterday in Northern Virginia, Jimmy’s Old Town Tavern held their 17th annual summer golf tournament to benefit The Council for the Arts of Herndon. According to the Council’s website, “For the sixteenth year in a row, Jimmy Cirrito of Jimmy’s Old Town Tavern joins with the Council for the Arts of Herndon for a golf
Northern VA Marketing Company Supports Local Arts Through Golf Read More »
What do you do if you want to sell products on one of the world’s hottest apps, but the app isn’t capable of web browsing? You innovate, of course! [youtube id=”HPW6iHJ6tMM”] Ikea found a way to use Instagram to serve as its latest web catalog. The Swedish furniture store tapped Russian agency Instinct to create
Ikea is Marketing their Newest Catalog on Instagram Read More »
Have you ever discovered a product or service from one company that was introduced to you by another? This is cross promotion at its simplest: marketing your product or service to customers of a related product or service. It is hard enough as it is already to promote your product, and doing it alone can make
Corporate Event Management and Cross Promotion Read More »
No matter the movie (or newly released streaming shows) you’re excited about this summer, there are bound to be special effects. This doesn’t always mean fiery explosions and gunfire; some of the most important, yet subtle inclusions to a scene are done through the magic of a green screen. For those of you who have
Creating Movie Magic Read More »
Every brand has a personality. Successful brands find their distinct voice and stick to it no matter what they’re creating. When you start writing for your brand, maintain a consistent style and tone to establish a voice that no one else has. Brand voice can boil down your business to a few words, and is one
Branding 101: Writing for Your Brand’s Voice Read More »
Thai Basil Restaurant, a Zagat-Rated Thai cuisine favorite, known for its appearance on the Food Network’s ‘Throwdown with Bobby Flay‘ and the ‘Travel Channel’, is set to begin its highly anticipated plans for renovation this spring. Led by Elegance Décor and its sister company TriVision, the restaurant’s entire interior space will be revamped to reflect the signature of
Thai Basil Restaurant Undergoing Branding Renovation Read More »
Olive Garden’s New Logo Design Recognize the logo above? Neither do we. Olive Garden announced a brand renaissance, which replaces its old, cheerfully incompetent logo with a new design that looks to be of a generic brand you find at the grocery store for cheap. Miscommunicated logo designs can potentially ruin a business’s reputation and can expect negative feedback.
Logo Design Fail: Olive Garden Reinvents Its Image Read More »
On March 16, 2014, the NCAA will kick off March Madness, and brands are getting ready to put themselves out there to catch all the action! Anyone with a good marketing strategy knows that there is always a lot of hype surrounding large sports events which provides a great opportunity for brands to insert themselves
Brands Gear Up for March Madness Read More »
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