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Marketing Trends to Watch for in 2018

1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then […]

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What’s in Store for Facebook’s Future?

If you talk to millennials or Generation Z, you may have heard that Facebook is NOT their preferred platform, but they still go on it for the content.  These days, you will hear that younger generations are enjoying visually heavy content seen on Instagram and Snapchat among other apps as their way to stay connected. But

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TriVision Year in Review 2017

It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater

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TriVision’s Top 3 Holiday Ads Picks

The holidays are the most beautiful time of the year, with gorgeous soft lights surrounding every single place on earth. Enjoying holiday ads that spread joy is a part of enjoying the festivities. For this reason, TriVision picked top 3 holiday ads worth sharing!   Commercial 1- I’ve Dreamt So Much   Intermarché is a

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UX for Smart Watches

User experience is the key to every great computerized device. To keep up with evolving technology, companies are creating programs tailored specifically for smart watches, making it easier for clients to access different services. Our TriVision team has developed several applications that make accessing products/services easier. One effective way to increase user engagement is developing

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Establish your Digital Media presence

Everyone is obsessed with digital media platforms. And why shouldn’t they? It’s only the most convenient way to send a mass message while making it feel personal, plus it’s (mostly) free! Digital media makes it easier for companies to market themselves. Our TriVision digital marketing team in Northern Virginia simplified 2 phases how your company can

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Need a new logo? A D.C. Branding Company Can Help!

Washington D.C. is full of logo designs. Does your logo stand out? In today’s marketing world, a key element to a company’s success is it’s logo.  Think about it, consumers’ first exposure to a new brand is the visual of a logo; how it looks and how it makes them feel. To understand what consumers have

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DC Branding : Consumers More Likely to Trust Brands that Support Social Causes

In this new era of social responsibility, selling a good product or service is no longer enough to attract today’s socially conscious shoppers. If your business or brand doesn’t stand for a cause, consumers may look the other way to your competitors. And we’re not talking about a one-time donation or putting in an hour

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Is it Time to Rebrand?

Thinking about rebranding? You’re not alone. Our branding experts at TriVision list common reasons to revamp your brand. On any given day, you will come across many organizations who have the desire to rebrand. However, if you rebrand without purpose, you are doing more harm than good to your organization. But if you set a goal, rebranding can

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How to Manage a PR Crisis

***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks.

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