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3 Fictional Characters that Describe Northern VA Video Production Crews

Northern Virginia video production crews are surprisingly similar to these 3 fictional characters: If you’ve been on Facebook in the last week, chances are you have seen a friend post, “3 fictional characters that best describe me”. Heck, you might have done a post yourself. If you haven’t hopped on the trend train yet, you […]

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Three No-Brainer Website Design Tricks

Website design can make or break a business. Website design is not something your organization or company should take lightly. Get this: when people click on your website, you only have five seconds to impress them enough to have them navigate your site and stay there.  In today’s connected world, your website is just like

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DC Video Production Teams are Just Like Magicians

Video production teams have an extraordinary talent of bringing our imagination to life. Why is a video production team like a team of magicians? Do they have unending power and long white beards?  Well, not exactly.  But as most of us know, real life magicians work with the power of illusion, and that is exactly

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Logo Design As Told by Pirates and Hippies

Logo design has been around since humans were able to make fire. Think about it. Human stick figures and animals were symbols drawn on cave walls thousands of years ago to tell a story. From Ancient Egyptian hieroglyphs to Medieval tapestries to the 21st century Emoji’s, humans love to create symbols because they mean something

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Branding a Washington DC Junior Girls Golf Apparel Line

What is the first thing that comes to mind when you think of golf?  Perhaps it’s businessmen in Polo shirts talking business as some young caddy in white shorts follows them and carries their clubs from hole to hole.  Or maybe even a putt putt golf course where a young couple is on their first date. Despite how the movie industry brands

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Rebranding Tequila Through Storytelling

Through the use of storytelling, advertising agencies are rebranding tequila to be more than just that liquor that will have you forgetting your night. Ad agencies are telling the story about the tedious process of how tequila is made in order to change people’s perception of the liquor. Many big name tequila brands, and even smaller

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Marketing in the 20th Century: 3 Reasons Why Print Advertising Isn’t Dead

Nowadays, it seems we are being reached by marketers on digital platforms constantly. Whether it’s programmatic marketing on our iPhones, commercials on television, or online advertisements, we are exposed to some form of digital marketing on a daily basis. Though digital marketing is the fastest growing and most popular form of advertisement, it is still not proven to be

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A DC Advertising Agency Disscusses Logo Design and Presidential Brand Strategy

After Wednesday night’s GOP debate, it is safe to say this presidential race is going to be interesting, entertaining, and quite confusing. With 16 republican candidates and five democratic candidates in the running, these politicians are really going to have to set themselves apart. What does this have to do with marketing and advertising you ask? EVERYTHING

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