One of the best ways to keep tabs on your website traffic is by analyzing what your competitors are doing right or wrong. Nothing is more insightful in digital marketing than studying your competitor landscape to find out why others are outranking you on search engines. Below, we have gathered our top 5 favorite competitor […]
5 Digital Marketing Tools to Spy on Your Competition and Drive Traffic Read More »
How Much Damage Can an Outdated Website Design Cause for Your Business? As we move forward into the 21st century, a company’s web presence has become a vital component of its brand identity. While in the past, a company interacted with its target market mostly in-person or on-the-phone, today it happens almost exclusively online. As
Branding and the Web: What Your Company’s Website Says About You Read More »
Known as the “selfie generation” or “digital natives”, it’s hard to ignore today’s largest and most diverse living adult generation, the millennials. They may have a reputation for having a short attention span, being technology obsessed, entitled or impatient, but let’s face it, millennials today (individuals ranging in ages 23 – 38) are the future
Marketing to Millennials: 10 Ways to Capture Their Attention thru Social Read More »
As a Creative Marketing Agency in Washington, DC, we put together a Top 10 List of our Favorite Ads. It is the biggest week in TV advertising and per usual, brands have released their Super Bowl ads early to generate buzz. Once again, the ads seem to be packed with celebrities, entertainment and humor. Ad
Our Top 10 Ads for Super Bowl 2019 Read More »
How to Organically Appear on the First Page of Google and Stay There What’s one of the first things you do when you arrive in a new city and are looking for a place to eat? Probably Google restaurants near you. What are the chances you will click on the second or third page of
Make Google Your Best Friend Read More »
Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is
Can Your Business Survive the Experience Age? Read More »
As humans, we make first impressions all the time. It takes only a few seconds for someone to form an opinion about us with a first glance or first interaction, based on our appearance, body language, and demeanor. Same goes for businesses. Most often, you remember only the very first interaction you have had with
The Power of First Impressions in Marketing Read More »
For 90 years now, the Oscars continue to command an enviable audience. Why is this event unique from a marketing perspective? Branding. Every person on the red carpet spends the entire night presenting and promoting their own individual brand. More so than any other time in history, consumers not only care that a product or service
The Academy Awards: How Your Company Can Learn and Grow from The Oscars Read More »
1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then
Marketing Trends to Watch for in 2018 Read More »
If you talk to millennials or Generation Z, you may have heard that Facebook is NOT their preferred platform, but they still go on it for the content. These days, you will hear that younger generations are enjoying visually heavy content seen on Instagram and Snapchat among other apps as their way to stay connected. But
What’s in Store for Facebook’s Future? Read More »
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