***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks. […]
How to Manage a PR Crisis Read More »
March Madness has become a category 5 seasonal spring storm thanks to the awesome marketing surrounding it. This month-long sporting spectacle is perhaps the second most hyped-up sporting event in the U.S., right behind the Super Bowl. We think the marketing strategy behind this 68-team sports tournament is something every organization should learn from. Here is
The Marketing Magic Behind NCAA’s March Madness Read More »
The Dulles Regional Chamber of Commerce awarded TriVision, a marketing and media communications agency, the Global Star award for outstanding work in both the United States and global markets. The award was presented to us by our friends from Trade Center Management Associates at Ronald Reagan Building. This past year, TriVision created an integrated marketing campaign
DC Marketing Agency wins Global Star Award Read More »
TriVision provided world-class creative services for Northern Virginia Technology Council’s 2016 Capital CyberSecurity Summit. Northern Virginia Technology Council (NVTC) is the voice of technology, representing a diverse and thriving technology ecosystem, promoting innovation, and convening, educating, and advocating for the Greater Washington region’s technology community. It is by far the largest tech council in the nation with more than
Branding and Digital Media Marketing for NVTC’s Capital Cybersecurity Summit Read More »
Logo design has been around since humans were able to make fire. Think about it. Human stick figures and animals were symbols drawn on cave walls thousands of years ago to tell a story. From Ancient Egyptian hieroglyphs to Medieval tapestries to the 21st century Emoji’s, humans love to create symbols because they mean something
Logo Design As Told by Pirates and Hippies Read More »
What is the first thing that comes to mind when you think of golf? Perhaps it’s businessmen in Polo shirts talking business as some young caddy in white shorts follows them and carries their clubs from hole to hole. Or maybe even a putt putt golf course where a young couple is on their first date. Despite how the movie industry brands
Branding a Washington DC Junior Girls Golf Apparel Line Read More »
To add a little flair to their brand identity, Netflix has introduced a new and simpler logo, dropping the “etflix” for a red slimmed down “N”. The new logo was unveiled on the company’s social media accounts last week and will be the face of its mobile app. What’s surprising is that Netflix isn’t getting rid of its old logo either. The new
Netflix’s New Logo: Brand Confusion or Fresh Flair? Read More »
On February 3rd, millions of people around the globe turned to their phones to look for the familiar, black and white U of the Uber app, only to find it replaced with a new, colorful, geometric-shaped icon – circular if you are a rider and hexagonal if you are a driver – encompassed inside a small, bit-like square. But what
A DC Marketing Agency asks: Can Uber’s New Logo Design make an Uber Difference? Read More »
Logo Design – DC Central Kitchen As part of a growing tradition, every Thanksgiving the Obama family volunteers at area Washington, DC soup kitchens and food banks in an effort to reach out to those in need. This year, President Obama and his daughter Sasha, visited DC Central Kitchen, to prepare meals alongside other volunteers. In a
President Obama Wears TriVision Logo Design Read More »
After Wednesday night’s GOP debate, it is safe to say this presidential race is going to be interesting, entertaining, and quite confusing. With 16 republican candidates and five democratic candidates in the running, these politicians are really going to have to set themselves apart. What does this have to do with marketing and advertising you ask? EVERYTHING
A DC Advertising Agency Disscusses Logo Design and Presidential Brand Strategy Read More »
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