Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is […]
Can Your Business Survive the Experience Age? Read More »
Video Marketing is leading the way for Content Marketing. In this content-driven world, imagine how satisfying it will be to see, for the first time, that letter “k” next to your subscribers number. With nearly 5 billion videos being watched on YouTube every single day, it is no wonder YouTube subscribers are critical in spreading
How to Grow YouTube Subscribers and Gain Exposure for Your Brand Thru Video Marketing Read More »
As humans, we make first impressions all the time. It takes only a few seconds for someone to form an opinion about us with a first glance or first interaction, based on our appearance, body language, and demeanor. Same goes for businesses. Most often, you remember only the very first interaction you have had with
The Power of First Impressions in Marketing Read More »
The design and user experience of your website give your brand credibility. As part of an experiment to compare websites, we visited sites in various industries and professions, including IT, health, consultancy groups and government contracting. We were struck by the vast differences in many of them, both in regard to their user interface (UI) and user experience (UX). To
Is Your Website Design and UX Updated? Read More »
As a creative marketing agency in Washington DC, one common trait our clients appreciate the most about us is our FLEXIBILITY. In a rapidly changing business environment, being able to adjust your workload, schedule and other variables plays a critical role in the success and survival of an organization. Whether you are a marketing agency, video production
Why Organizations Need to be Flexible to Succeed Read More »
For 90 years now, the Oscars continue to command an enviable audience. Why is this event unique from a marketing perspective? Branding. Every person on the red carpet spends the entire night presenting and promoting their own individual brand. More so than any other time in history, consumers not only care that a product or service
The Academy Awards: How Your Company Can Learn and Grow from The Oscars Read More »
For those of us who couldn’t make the trip to PyeongChang for the 2018 Winter Olympics, the games were interspersed with all manner of themed commercials looking to make an impact with the viewers. Even though the 2018 Winter Olympics have concluded, we decided to rank our favorite Olympic commercial. Bronze Medal Winner: Aldi [youtube id=”yfBxbmft5ww” align=”left”] This lightly comical
Olympics Ads: Gold, Silver, and Bronze Read More »
1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then
Marketing Trends to Watch for in 2018 Read More »
TriVision shares three TV commercials and how to effectively apply the same concepts to your own organization’s advertising strategy. How can these videos help your business? Watch and learn what they did to create effective messages that resonated with the audience. Fearless Girl The Talk (My black is beautiful) Burger King Bullying Jr. In order to create powerful messages that connect with
4 Advertising Tricks for Your Business Read More »
If you talk to millennials or Generation Z, you may have heard that Facebook is NOT their preferred platform, but they still go on it for the content. These days, you will hear that younger generations are enjoying visually heavy content seen on Instagram and Snapchat among other apps as their way to stay connected. But
What’s in Store for Facebook’s Future? Read More »
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