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Author name: Tabasum Lutfi

Throwback to That Time Our Video Production Crew Interviewed Hillary Clinton

Blogs, Video Production /

A perk about being a full-service marketing and media communications agency in downtown Washington D.C. is that our video production crew gets the opportunity to cover many different politicians and political events. The 2016 United States caucuses and primaries have been entertaining, to say the least. History was made in June 2016, when Secretary Hillary Clinton became the […]

Throwback to That Time Our Video Production Crew Interviewed Hillary Clinton Read More »

Rebranding Tequila Through Storytelling

Advertisement, Brand Strategy, Branding, Design, Marketing Agency, Uncategorized /

Through the use of storytelling, advertising agencies are rebranding tequila to be more than just that liquor that will have you forgetting your night. Ad agencies are telling the story about the tedious process of how tequila is made in order to change people’s perception of the liquor. Many big name tequila brands, and even smaller

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A DC Marketing Agency Disscusses the Do’s and Don’t of Retention Email Marketing

Blogs, Uncategorized /

Effective Email Retention Marketing We get them almost every single day. Those emails from companies we may have only used once, or even accidentally signed up for, without ever using them at all. As repetitive as they may be, the concept of retention emails, such as newsletters, really isn’t a bad choice for your company. For the

A DC Marketing Agency Disscusses the Do’s and Don’t of Retention Email Marketing Read More »

A DC Advertising Agency is Leveraging the Power of Millennials

Advertisement, Branding, Integrated Marketing, Social Media /

You have probably heard this term before, but who really are millennials? A millennial can be defined as the generation of individuals who reached adulthood around the turn of the 21st century. Some define millennials as individuals born between 1982 and 2004. So why are millennials so important when it comes to marketing a brand or product? Millennials not only represent

A DC Advertising Agency is Leveraging the Power of Millennials Read More »

A DC Marketing Company and the NCA are Honoring Our Veterans’ Final Resting Places through Training and Safety Video Production

Marketing, Video, Video Production /

The National Cemetery Administration (NCA), a sub-division of the U.S. Department of Veterans Affairs, honors veterans and their families by keeping their resting places in national shrines and with lasting tributes that commemorate their service and sacrifice to our Nation. Currently, the NCA is responsible for the upkeep of 131 national cemeteries and nearly 3.1 million grave sites. Since

A DC Marketing Company and the NCA are Honoring Our Veterans’ Final Resting Places through Training and Safety Video Production Read More »

How Girl Scouts Cookies Utilized Strategic Communication through Creative Social Media Marketing at The Oscars

creative marketing, Social Media, strategic communication, Uncategorized /

The Girl Scouts Creative Marketing Plan We all watched in anticipation Sunday night to see if Leo would receive his much awaited Oscar.  Meanwhile, Chris Rock took home his award for “Father of the Year” by promoting his daughters’ need to sell the most Girl Scout Cookies in her troop. If your office is anything like ours, you are

How Girl Scouts Cookies Utilized Strategic Communication through Creative Social Media Marketing at The Oscars Read More »

A DC Advertising Agency’s Analysis of Verizon and T-Mobile’s Ball Game Challenge…Who’s Winning?

Advertisement, Branding, Marketing, Trending /

DC Marketing Agencies are standing by to see who throws the next punch in Verizon and T-Mobile‘s #BallBusterChallenge. This battle began when Verizon aired a TV commercial that amplified its network with a Root Metrics study. This study claimed that Verizon beat out the competition with 153 state wins and got first place in data, calls, speed, and reliability.  Verizon Utilizes

A DC Advertising Agency’s Analysis of Verizon and T-Mobile’s Ball Game Challenge…Who’s Winning? Read More »

DC Marketing Company – The Power of Consumer Intent Over Demographics

Blogs, Uncategorized /

It was once believed that knowing your Demographics was a key part of your marketing and advertising strategy.  It was assumed that only women would be scanning through fashion magazines, only men would be watching football commercials, and only children would be watching cartoons. However, this train of thought no longer has relevance in today’s society. In fact, demographics rarely tell the

DC Marketing Company – The Power of Consumer Intent Over Demographics Read More »

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