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Author name: Tabasum Lutfi

Marketing in the 20th Century: 3 Reasons Why Print Advertising Isn’t Dead

Nowadays, it seems we are being reached by marketers on digital platforms constantly. Whether it’s programmatic marketing on our iPhones, commercials on television, or online advertisements, we are exposed to some form of digital marketing on a daily basis. Though digital marketing is the fastest growing and most popular form of advertisement, it is still not proven to be […]

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A DC Marketing Agency is Increasing Veteran Awareness and Enrollment through Video Production

Did you know that TriVision has been producing a monthly cable show for the Department of Veterans Affairs since 2012? Veterans Health Watch is a monthly television program shown on cable networks across Maryland and parts of Delaware. The show, sponsored by the VA Maryland Health Care System (VAMHCS), provides information on health care benefits and services available to veterans and their family members.

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This Years Holiday Commercials are Tugging at our Heart Strings.

Each year around this time commercials seem to take a turn for the merry! In the past, this included talking candies, computer generated polar bears, and of course an ice skating Ronald McDonald. Creative Marketing for the Holidays This year, marketers have a different idea on how to reach potential customers. You probably remember learning about ethos, logos,

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DC Branding 101 : How Should Brands Respond to Tragedy?

Branding in Times of Tragedy When tragedy strikes, marketers have typically struggled to show their support in a way that is effective, true to their brand, but also sensitive. Some ad professionals say brands should not get involved at all in order to stay mutual and avoid conflict, but how is this possible in the social media driven

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InNOVAate 2015: Bringing You the Ever Changing World!

InNOVAate is a half-day annual conference presented by the Dulles Regional Chamber of Commerce (DRCC) bringing together Washington, DC Metro Region’s innovation leaders to discuss opportunities for change that enhance our region’s future. This past Thursday, November 5th, was the 4th annual event themed around, “The Internet of Everything: Surviving Our Connected World”, held at the Center

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Celebrating the Tech Leaders of Northern Virginia; Carlyle Group Co-Founder Accepts Pinnacle Award

Northern VA Digital Media Company Attends TechCelebration On Monday, October 19th, our team at TriVision enjoyed an evening with some of Northern Virginia’s most influential and innovative technology executives at TechCelebration, an annual awards banquet hosted by Northern Virginia Technology Council (NVTC). Regarded as NVTC’s biggest event of the year, the evening is always exciting, attended by some of the most high profile companies in

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A DC Markekting Company’s Client Causes a Stir at The Washington Post

DC Creative Marketing Campaign – Jerry’s “Sexy”Ads Have you ever heard the phrase, there is no such thing as bad publicity? A recent article on the Washington Post, written by Columnist John Kelly, puts our client Jerry’s Subs and Pizza on the spotlight by calling some of its recent TV ads “tasteless.” He compares Jerry’s past image as the “safe, neighborhood place

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