The weather is getting colder and competitive spirits are rising in workplaces and among friends across the nation, this can only mean one thing… it must be football season! According to Adweek two thirds (64%) of U.S adults say they currently watch NFL football. This makes football by far the most watched program on American […]
It’s Football (Commercial) Time! Read More »
After Wednesday night’s GOP debate, it is safe to say this presidential race is going to be interesting, entertaining, and quite confusing. With 16 republican candidates and five democratic candidates in the running, these politicians are really going to have to set themselves apart. What does this have to do with marketing and advertising you ask? EVERYTHING
A DC Advertising Agency Disscusses Logo Design and Presidential Brand Strategy Read More »
Well, duh. Yet, are videos that only hit 1,000,000 hits in the matter of a couple days considered viral? 100,000 hits? 1000 hits? Everyone wants it to happen to them and there is not just one thing that makes a video go viral. Well, except cats and kittens. Don’t let yourself get caught up in
A DC Video Production Company Asks if Your Company Would Benefit From a Viral Video Read More »
Using information from Business Insider, Inc.com looked at 362 metropolitan areas in the US and ranked them based on the state of their job markets. They considered job creation and unemployment rates, as well as growth rates in wages. Further, they made a measurement of how diverse the regional economy is based on the variety of occupations in the area, and how evenly those
Washington DC Listed Amongst Best U.S. Cities to Look for a Job Read More »
Creative Marketing : Products and Feelings Angela Ahrendts took Burberry from an aging British fashion house known for raincoats into a global luxury brand. Elon Musk founded Tesla, an automotive and energy storage company that created the first fully electric sports car. Steve Jobs co-founded Apple, a renowned company that gave the world the iPod, the
A DC Advertising Company Disscusses Masterful Creative Marketing: Following the Three Vs Read More »
When talking about trends in advertising it is almost impossible to avoid the topic of Programmatic Marketing. At first I was pretty stumped on what exactly ‘Programmatic’ even meant. I spent hours online trying to understand programmatic and real-time bidding (RTB) while I was actually being targeting by both all along. That’s right, programmatic marketing got
A DC Advertising Agency Discusses Programmatic Media: Creepy, yet effective. Read More »
The writer and Hollywood icon William Goldman says, “Nobody knows anything.” That’s a cruel fact of most creative businesses – no one knows anything, until it works. Strategically it can be smart and creatively it can be sound, but until the client buys it or it works with the public does it “work”. This is
DC Creative Branding : Thinking Outside the Box Read More »
Have you heard of Joel Edgerton? Maybe you’ve seen him in some roles on the big screen – as Tom in The Great Gatsby or Ramses in Exodus: Gods and Kings – but did you know he’s also an accomplished writer? He’s written movies, and even directed a few shorts, but The Gift is a project
What The Gift Can Teach Marketers About Storytelling Read More »
What is a rebrand? Rebranding your company means you’re changing the corporate image of your company. It’s a marketing strategy in which a new name, logo, tagline are created for an existing brand in order to develop a new identity. The goal of a rebrand is to change how consumers view your company. The first sign
A DC Advertising Agency’s take on Logo Design and Rebranding Read More »
Logo Design – DC Branding for the 2016 Campaign Hillary Clinton‘s logo for her presidential campaign was panned when it first came out. All over the internet people maligned the design, saying it looked like it was made in under a minute on Microsoft Paint. Design experts trashed it, then proposed their own iterations. Those designers included TriVision‘s
A DC Branding Company asks : “Who Branded it Best?” Read More »
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