Case Studies
USDA Rural Development
CHALLENGE.
USDA Rural Development (RD) works to foster opportunity and economic security in rural America by investing in local infrastructure, supporting a community’s people and jobs, and helping advance rural prosperity with access to innovation and technology. In September 2023, USDA RD selected TriVision as their creative partner to provide support in its strategic communications efforts that spanned a broad range of services, from multimedia design and production services to speechwriting, media training, and development and dissemination of communication tools and products.
SERVICES
- Graphic Design and Creative Services
- Publication and Printing Services of Brochures and Booklets (5 Languages)
- Translation Services (Spanish)
- Multimedia/Video Production (Informational Videos, Promo Videos)
- Website Design Consultation and Web Graphics
- Speechwriting, Speech Coaching, Media Training, and Communication Support
- Subject Matter Expertise in Multimedia Design & Production
- 508 Compliance Services
SOLUTION.
In collaboration with USDA Rural Development’s Office of External Affairs (OEA), TriVision delivers a comprehensive suite of strategic communications services—including graphic design, multimedia and video production, speechwriting, media training, UX/UI web design, printing, internal communications, and outreach campaign support. Our efforts have included producing educational videos on key RD programs, designing multilingual print and digital collateral, creating promotional displays, and overseeing nationwide distribution. We also assisted the OEA team in launching a new website landing page that highlights RD’s 80-year legacy and continued impact across rural America.
In addition, our professional speechwriters and media trainers regularly support their team and leadership for various panel discussions and public speaking engagements. More recently, we designed and printed brochures in four different languages, as well as provided translation and publication services for their RD Tenant Rights and Responsibilities booklet in both English and Spanish.
Over the last decade, TriVision has worked with various other agencies with the USDA by producing a variety of video production, including documentary videos that included topics like “Women in Farming” and “Restoring Indiana’s Wetlands”
RESULTS.
Since the project’s launch in September 2023, our team has built a strong, collaborative partnership with the OEA team. Based on their satisfaction with our performance, there is strong interest in extending the engagement beyond the initial term—and we look forward to the opportunity to continue providing our support.
This project builds upon TriVision’s longstanding relationship with the USDA, where we have developed a wide range of multimedia content for various agencies, including the Natural Resources Conservation Service (NRCS) and the National Bio & Agro-Defense Facility (NBAF).
To view more of our multimedia work with the USDA, click on our video production portfolio.
