A DC Marketing Agency asks: Can Uber’s New Logo Design make an Uber Difference?

Brand Strategy, Branding, Design, Logo Design, Marketing Agency / Tabasum Lutfi

On February 3rd, millions of people around the globe turned to their phones to look for the familiar, black and white U of the Uber app, only to find it replaced with a new, colorful, geometric-shaped icon – circular if you are a rider and hexagonal if you are a driver – encompassed inside a small, bit-like square. But what […]

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Marketing in the 20th Century: 3 Reasons Why Print Advertising Isn’t Dead

Brand Strategy, Branding, Design, Integrated Marketing / Tabasum Lutfi

Nowadays, it seems we are being reached by marketers on digital platforms constantly. Whether it’s programmatic marketing on our iPhones, commercials on television, or online advertisements, we are exposed to some form of digital marketing on a daily basis. Though digital marketing is the fastest growing and most popular form of advertisement, it is still not proven to be

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President Obama Wears TriVision Logo Design

Branding, Design, Logo Design / Tabasum Lutfi

Logo Design – DC Central Kitchen As part of a growing tradition, every Thanksgiving the Obama family volunteers at area Washington, DC soup kitchens and food banks in an effort to reach out to those in need. This year, President Obama and his daughter Sasha, visited DC Central Kitchen, to prepare meals alongside other volunteers. In a

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DC Branding 101 : How Should Brands Respond to Tragedy?

Brand Strategy, Branding / Tabasum Lutfi

Branding in Times of Tragedy When tragedy strikes, marketers have typically struggled to show their support in a way that is effective, true to their brand, but also sensitive. Some ad professionals say brands should not get involved at all in order to stay mutual and avoid conflict, but how is this possible in the social media driven

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A DC Markekting Company’s Client Causes a Stir at The Washington Post

Brand Strategy, Branding, creative marketing / Tabasum Lutfi

DC Creative Marketing Campaign – Jerry’s “Sexy”Ads Have you ever heard the phrase, there is no such thing as bad publicity? A recent article on the Washington Post, written by Columnist John Kelly, puts our client Jerry’s Subs and Pizza on the spotlight by calling some of its recent TV ads “tasteless.” He compares Jerry’s past image as the “safe, neighborhood place

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A DC Advertising Agency Disscusses Logo Design and Presidential Brand Strategy

Brand Strategy, Branding, Design, Logo Design, Marketing Agency / Tabasum Lutfi

After Wednesday night’s GOP debate, it is safe to say this presidential race is going to be interesting, entertaining, and quite confusing. With 16 republican candidates and five democratic candidates in the running, these politicians are really going to have to set themselves apart. What does this have to do with marketing and advertising you ask? EVERYTHING

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DC Creative Branding : Thinking Outside the Box

Branding, Design, Web / Tabasum Lutfi

The writer and Hollywood icon William Goldman says, “Nobody knows anything.” That’s a cruel fact of most creative businesses – no one knows anything, until it works. Strategically it can be smart and creatively it can be sound, but until the client buys it or it works with the public does it “work”. This is

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A DC Advertising Agency’s take on Logo Design and Rebranding

Brand Strategy, Branding, Uncategorized / Tabasum Lutfi

What is a rebrand? Rebranding your company means you’re changing the corporate image of your company. It’s a marketing strategy in which a new name, logo, tagline are created for an existing brand in order to develop a new identity. The goal of a rebrand is to change how consumers view your company. The first sign

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A DC Branding Company asks : “Who Branded it Best?”

Branding, Logo Design / Tabasum Lutfi

Logo Design – DC Branding for the 2016 Campaign Hillary Clinton‘s logo for her presidential campaign was panned when it first came out. All over the internet people maligned the design, saying it looked like it was made in under a minute on Microsoft Paint. Design experts trashed it, then proposed their own iterations. Those designers included TriVision‘s

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A DC Advertising Company Talks Brand Association

Brand Strategy, Branding, Uncategorized / Tabasum Lutfi

If I say Starbucks, you think coffee. More specifically you picture a white paper coffee cup with that strange looking green mermaid on it. If it happens to be 105 degrees outside like today, you picture that same green mermaid on a plastic cup of Passion Tea Lemonade. Now you’re thirsty, now you go buy

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Branding

A DC Marketing Agency asks: Can Uber’s New Logo Design make an Uber Difference?

Marketing in the 20th Century: 3 Reasons Why Print Advertising Isn’t Dead

President Obama Wears TriVision Logo Design

DC Branding 101 : How Should Brands Respond to Tragedy?

A DC Markekting Company’s Client Causes a Stir at The Washington Post

A DC Advertising Agency Disscusses Logo Design and Presidential Brand Strategy

DC Creative Branding : Thinking Outside the Box

A DC Advertising Agency’s take on Logo Design and Rebranding

A DC Branding Company asks : “Who Branded it Best?”

A DC Advertising Company Talks Brand Association

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