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&pizza Wants to Pay for Your Tattoo

&pizza, Washington’s quickly growing pizza chain, is offering to pay for your tattoos. But here’s the catch: You have to download their new mobile app… and spend $1,500 on pizza. Yes, seriously. There are three spending levels for loyalty rewards, including “troublemaker” ($250) and “rebel” ($750). But those who spend $1,500—roughly the price of 150 pizzas including […]

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A DC Marketing Agency, TriVision Creative, Hosts ‘Lunsford Day at Work’

In April 2014, TriVision Studios hosted a group of excited 8th graders from J. Michael Lunsford Middle School for their third annual “Lunsford Day at Work.” The students had a great trip planned. TriVision gave the students a tour of the facility, introduced them to colleagues, and engaged them in a work related activity. We

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Your Brand’s Name Should Stand Out From The Crowd

Changing the name of an established brand is a risky decision.  Sean Combs launched his 24-hour music cable network Revolt TV on October 21st, in partnership with Comcast. Revolt TV is the latest venture of Combs, an entrepreneur who has found success in music as well as in fashion, liquor, marketing and more, helping him accrue a fortune that

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Creative Campaigns: Top ways brands have tried to get your attention

From promotion, to packaging, brands continue to find ways to stand out.  These are examples of brands pushing past the “norm” and making an impression. A new take on Packaging:  Baby Carrots displayed in “Junk food” bags. Target takes over a Hotel in the Big Apple with an LED light and dance show. Humorous, if

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Why Brands Want to Have a “Two-Way Conversation” With You

When you first hear the phrase “two-way conversation,” you probably think, “Well, what other kind of conversation is there?” But when it comes to brands, this phrase embodies a very specific marketing strategy: personification. Ever since the advent of social media, brands have been trying to engage consumers in ways that make them seem more like

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Obama’s Campaign Designer Built a Card Game for Brand Identity

Scott Thomas, former lead designer of the 2008 Obama campaign and founder of Chicago-based design and technology studio Simple.Honest.Work recently introduced The Brand Deck. The Brand Deck is a simple card game designed as a simple branding tool for companies to help define your brand’s personality. How do you “play” this group exercise? The Brand Deck consists

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Washington Business Journal’s 50 Fastest Growing Companies of 2014

On Thursday, October 30th, TriVision will be at the Hilton McLean of Tyson’s Corner to mix and mingle with the 2014 50 fastest growing companies in the Washington D.C Metro Area. The Washington Business Journal hosts this event every year as a way to celebrate and recognize businesses in the region that are on the rise.

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A Strong DC Branding Strategy is Built from Within

Making an Impression in DC – Branding Strategy Whether branding or rebranding a company, the key is to start with a strong foundation. Then, the core ideology, style, and experience should be present in every extension of the organization. This core identity is the driving force for a powerful, multi-faceted marketing campaign. Here are three things to

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Advertisement Fail: Dove Pulls Ad Calling New Jersey ‘The Armpit of America’

Advertising is key in the world of business. It helps to spread awareness about products or services that are of some use to consumer and potential buyers. Whether your promotion takes the form of print ads, commercials, billboards or handbills, the content identifies who, what, when, where and why. An effective tagline in an advertisement

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MISS VIRGINIA USA 2013, SHANNON MCANALLY, TALKS ABOUT BRAND PLACEMENT AT MISS USA

Our TriVision Buzz host who also happens to be the reigning Miss Virginia USA Shannon McAnally, was a proud contestant at the Miss USA Pageant 2013 held at Planet Hollywood in Las Vegas, Nevada. When asked how she felt about the experience, McAnally said, “Being part of Miss USA was an amazing experience and has really opened my eyes to the significant role brand

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