Through the use of storytelling, advertising agencies are rebranding tequila to be more than just that liquor that will have you forgetting your night. Ad agencies are telling the story about the tedious process of how tequila is made in order to change people’s perception of the liquor. Many big name tequila brands, and even smaller […]
Rebranding Tequila Through Storytelling Read More »
On February 3rd, millions of people around the globe turned to their phones to look for the familiar, black and white U of the Uber app, only to find it replaced with a new, colorful, geometric-shaped icon – circular if you are a rider and hexagonal if you are a driver – encompassed inside a small, bit-like square. But what
A DC Marketing Agency asks: Can Uber’s New Logo Design make an Uber Difference? Read More »
Did you know that TriVision has been producing a monthly cable show for the Department of Veterans Affairs since 2012? Veterans Health Watch is a monthly television program shown on cable networks across Maryland and parts of Delaware. The show, sponsored by the VA Maryland Health Care System (VAMHCS), provides information on health care benefits and services available to veterans and their family members.
InNOVAate is a half-day annual conference presented by the Dulles Regional Chamber of Commerce (DRCC) bringing together Washington, DC Metro Region’s innovation leaders to discuss opportunities for change that enhance our region’s future. This past Thursday, November 5th, was the 4th annual event themed around, “The Internet of Everything: Surviving Our Connected World”, held at the Center
InNOVAate 2015: Bringing You the Ever Changing World! Read More »
After Wednesday night’s GOP debate, it is safe to say this presidential race is going to be interesting, entertaining, and quite confusing. With 16 republican candidates and five democratic candidates in the running, these politicians are really going to have to set themselves apart. What does this have to do with marketing and advertising you ask? EVERYTHING
A DC Advertising Agency Disscusses Logo Design and Presidential Brand Strategy Read More »
When talking about trends in advertising it is almost impossible to avoid the topic of Programmatic Marketing. At first I was pretty stumped on what exactly ‘Programmatic’ even meant. I spent hours online trying to understand programmatic and real-time bidding (RTB) while I was actually being targeting by both all along. That’s right, programmatic marketing got
A DC Advertising Agency Discusses Programmatic Media: Creepy, yet effective. Read More »
Making an Impression in DC – Branding Strategy Whether branding or rebranding a company, the key is to start with a strong foundation. Then, the core ideology, style, and experience should be present in every extension of the organization. This core identity is the driving force for a powerful, multi-faceted marketing campaign. Here are three things to
A Strong DC Branding Strategy is Built from Within Read More »
When done well, video is a compelling medium. This year, marketing professionals recognized its power as the type of content with best ROI. Nowadays, 93% of marketers use video for online marketing, sales or communication. The industry moves quickly, producing new trends and gear at what can feel like breakneck speeds leaving you (and, sometimes,
A DC Video Production Company Disscusses the 3 Video Marketing Trends You Should Follow Read More »
A DC Creative Marketing Agency Opens New Office in Style Last week, our team was excited to officially open the doors of our newest location in downtown Washington D.C. inside the illustrious Ronald Reagan International Trade Center. The party was kicked off with reception and ribbon cutting ceremony at the Atrium of the Reagan Building. “After
There’s a New DC Marketing Agency in Town Read More »
In commemoration of the 50th anniversary of President John F. Kennedy‘s funeral, the Sounding of Taps led by U.S. Army Bugler Keith Clark, took place at the Arlington National Cemetery on Saturday, November 16, 2013. The event, sponsored by Taps For Veterans, an organization devoted to providing live buglers (music) for military funerals and ceremonies, was attended by military and civilian buglers from across
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