Yes, that Ron Burgundy… Dodge Durango’s sales have skyrocketed since the ads of Will Ferrell and Dodge joining forces to make his fictional character, Ron Burgundy the spokesman for the 2014 Durango. According to Dodge, web traffic for the brand has jumped an astonishing 80 percent, and that’s not all—Durango sales increased 59 percent in October, and […]
Ron Burgundy is a Marketing Company’s Dream Read More »
Logo Design and Why it Matters A truly great logo design becomes synonymous with a companies brand, and in light of Yahoo’sofficial logo overhaul scheduled for September 5 we’ve decided to outline a few things your companies’ logo says about your brand: color edition. A study of the world’s top logo designs found that a
A DC Advertising Agency Asks : What Role Does Color Play in Your Company’s Logo Design? Read More »
By Tabasum Lutfi Marketing Specialist, TriVision It’s not every day you watch a movie in which the starring role is played not by an actual movie star, but by a brand. As a form of brand marketing – or in this instance, product placement – Google plays a leading role in the recent comedy, “The Internship”, opposite Vince
“The Internship”: Brand Marketing and Product Placement at its Best Read More »
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