Making ads less than 60 seconds will help retain audience attention. The digital world is changing constantly every day. The fact that most of the people “don’t have time”, for almost anything, may be one of the reasons why the world is moving toward short and snappy video productions. Nowadays, a successful video production is […]
Video Production Trend: Fast Ads Read More »
Washington D.C. is full of logo designs. Does your logo stand out? In today’s marketing world, a key element to a company’s success is it’s logo. Think about it, consumers’ first exposure to a new brand is the visual of a logo; how it looks and how it makes them feel. To understand what consumers have
Need a new logo? A D.C. Branding Company Can Help! Read More »
In this new era of social responsibility, selling a good product or service is no longer enough to attract today’s socially conscious shoppers. If your business or brand doesn’t stand for a cause, consumers may look the other way to your competitors. And we’re not talking about a one-time donation or putting in an hour
DC Branding : Consumers More Likely to Trust Brands that Support Social Causes Read More »
Yes. Always conduct market research! It has always been noted that the quality of your work determines the outcome, just as the quality of your data will determine your return. Your R.O.I is simply the return on the investment you are making. When the data you have received is of poor quality, your returns will
Can Market Research REALLY Improve R.O.I? Read More »
AI will influence digital marketing one way or another. 2017, the year robots took over the digital marketing world. Artificial intelligence (AI) systems are being trained to digitally market using information collected off of the Internet. Positive and negative concerns arise when discussing this up and coming strategy. AI systems, such as IBM’s Watson, although
D.C. Digital Marketing Firm Talks A.I. Read More »
Comparing the Latest Digital Media Advances Virtual reality and augmented reality are increasingly being used in technology, but do people really know their difference? Virtual reality is an artificial environment created with software allowing the user to feel completely engulfed in a reality that is computer animated. Augmented reality is an enhanced version of reality
Virtual Reality vs. Augmented Reality in Video Production Read More »
Engaging your audience using live video streams is the new “It” tool in the game of marketing. How many of you have found yourselves lately tuning in to watch “Facebook Live” events? Whether it is some sort of “breaking news” on a news channel or one of your friends posting live videos from The Weeknd concert, it is no
Live Video Streaming is Not Just for Snapchat Read More »
Content Marketing 101: Influence the Market with an Emotional Appeal As a creative marketing agency in Washington D.C., TriVision develops content marketing campaigns for small businesses, large multinational corporations, and government agencies every day. How often is it that you log onto Facebook and countless videos pop up as you scroll through your timeline? At this day
Content Marketing is for Everyone! Read More »
Thinking about rebranding? You’re not alone. Our branding experts at TriVision list common reasons to revamp your brand. On any given day, you will come across many organizations who have the desire to rebrand. However, if you rebrand without purpose, you are doing more harm than good to your organization. But if you set a goal, rebranding can
Is it Time to Rebrand? Read More »
***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks.
How to Manage a PR Crisis Read More »
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