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Branding a Washington DC Junior Girls Golf Apparel Line

What is the first thing that comes to mind when you think of golf?  Perhaps it’s businessmen in Polo shirts talking business as some young caddy in white shorts follows them and carries their clubs from hole to hole.  Or maybe even a putt putt golf course where a young couple is on their first date. Despite how the movie industry brands […]

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Rebranding Tequila Through Storytelling

Through the use of storytelling, advertising agencies are rebranding tequila to be more than just that liquor that will have you forgetting your night. Ad agencies are telling the story about the tedious process of how tequila is made in order to change people’s perception of the liquor. Many big name tequila brands, and even smaller

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A DC Marketing Agency Disscusses the Do’s and Don’t of Retention Email Marketing

Effective Email Retention Marketing We get them almost every single day. Those emails from companies we may have only used once, or even accidentally signed up for, without ever using them at all. As repetitive as they may be, the concept of retention emails, such as newsletters, really isn’t a bad choice for your company. For the

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How Girl Scouts Cookies Utilized Strategic Communication through Creative Social Media Marketing at The Oscars

The Girl Scouts Creative Marketing Plan We all watched in anticipation Sunday night to see if Leo would receive his much awaited Oscar.  Meanwhile, Chris Rock took home his award for “Father of the Year” by promoting his daughters’ need to sell the most Girl Scout Cookies in her troop. If your office is anything like ours, you are

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DC Marketing Company – The Power of Consumer Intent Over Demographics

It was once believed that knowing your Demographics was a key part of your marketing and advertising strategy.  It was assumed that only women would be scanning through fashion magazines, only men would be watching football commercials, and only children would be watching cartoons. However, this train of thought no longer has relevance in today’s society. In fact, demographics rarely tell the

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This Years Holiday Commercials are Tugging at our Heart Strings.

Each year around this time commercials seem to take a turn for the merry! In the past, this included talking candies, computer generated polar bears, and of course an ice skating Ronald McDonald. Creative Marketing for the Holidays This year, marketers have a different idea on how to reach potential customers. You probably remember learning about ethos, logos,

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