Washington DC Listed Amongst Best U.S. Cities to Look for a Job

Using information from Business Insider, Inc.com looked at 362 metropolitan areas in the US and ranked them based on the state of their job markets. They considered job creation and unemployment rates, as well as growth rates in wages. Further, they made a measurement of how diverse the regional economy is based on the variety of occupations in the area, and how evenly those […]

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What The Gift Can Teach Marketers About Storytelling

Uncategorized / Tabasum Lutfi

Have you heard of Joel Edgerton? Maybe you’ve seen him in some roles on the big screen – as Tom in The Great Gatsby or Ramses in Exodus: Gods and Kings – but did you know he’s also an accomplished writer? He’s written movies, and even directed a few shorts, but The Gift is a project

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A DC Advertising Agency’s take on Logo Design and Rebranding

Brand Strategy, Branding, Uncategorized / Tabasum Lutfi

What is a rebrand? Rebranding your company means you’re changing the corporate image of your company. It’s a marketing strategy in which a new name, logo, tagline are created for an existing brand in order to develop a new identity. The goal of a rebrand is to change how consumers view your company. The first sign

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Jonvoyage

Uncategorized / Tabasum Lutfi

2015 has been a year of send-offs for some of our favorite shows, including The Daily Show. Last night, Jon Stewart sailed off into the sunset after his final show. Capping a 16-year run, The Daily Show finale was one of the funniest of them all. Our lead designer and Daily Show-lover, Zainab Masumi said, “He connected the younger

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A DC Marketing Company Disscusses Strategic Communication in Social Media

Marketing Company, Social Media, strategic communication, Uncategorized / Tabasum Lutfi

Social media, though it may seem like an abstract cloud-based being, is nothing to freak out about. It’s only difficult if you think about it too much. Just remember these three easy rules to maximize strategic communication: A DC Marketing Company’s tips for Strategic Communications in Social Media First things first: Understand the platform you’re communicating on. Don’t overcomplicate

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Drink It In #7 – The Power of Video Marketing

2 Comments / Uncategorized / Tabasum Lutfi

Hey y’all, Welcome back from a week’s hiatus from DRINK. IT. IN. I spent the majority of last week on vacation, and I spent the rest picking up the pieces from Taylor Swift and Nicki Minaj’s unfortunate Twitter war. So this week I’m looking forward to getting back to normal. Like, actually talk about media

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A DC Advertising Company Talks Brand Association

Brand Strategy, Branding, Uncategorized / Tabasum Lutfi

If I say Starbucks, you think coffee. More specifically you picture a white paper coffee cup with that strange looking green mermaid on it. If it happens to be 105 degrees outside like today, you picture that same green mermaid on a plastic cup of Passion Tea Lemonade. Now you’re thirsty, now you go buy

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On Taylor Swift: Drink It In #6

Uncategorized / Tabasum Lutfi

Hey guys, hope the week was good. Mine was pretty solid. The reason I say that is because, this past Tuesday, I was privileged enough to attend the sold out Taylor Swift concert at Nationals Stadium here in Washington D.C. It was a trip, man. Clearly, I’m sure you’re thinking, what is a 20-something year-old

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Drink It In #5

Uncategorized / Tabasum Lutfi

Hokay. So. Welcome to yet another installment of DRINK. IT. IN. Today, we are talking about what annoys us. And more importantly, how being ANNOYING is actually a pretty effective marketing tactic. If you check out this article from our friends at ever-reliable AdWeek, you’ll probably find the best example. As I’m sure you know, unless

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What Mad Max Can Teach Us About Creativity and Leadership

Uncategorized / Tabasum Lutfi

Okay, honestly, if I’m thinking of the latest Mad Max movie, I’m thinking of the stunts, the chases, the costumes, George Miller’s unbridled creativity–pretty much anything but marketing. However, the film (like good marketing and advertising) is immersive; it hits you at all angles and leaves you dying to share what you experienced with your friends and family. It’s

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Uncategorized

Washington DC Listed Amongst Best U.S. Cities to Look for a Job

A DC Advertising Agency’s take on Logo Design and Rebranding

A DC Advertising Company Talks Brand Association

On Taylor Swift: Drink It In #6

Drink It In #5

What Mad Max Can Teach Us About Creativity and Leadership

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