In the healthcare world, healthcare branding and video production are everything—especially when your target audience includes older adults managing chronic conditions. That’s why when Healthcare Technologies & Methods (HTM) launched their innovative patient-centered hearing health platform, TELLYHealth™, they turned to TriVision for healthcare branding and video production, graphic design, and a series of motion graphic training videos to help bring their product, Maudey, to life.
This case study highlights how TriVision helped transform a scientific, grant-funded idea into a relatable, visually engaging, and educational brand experience for patients—and why creative services like healthcare branding and video production are critical to the success of any healthcare technology platform.
The Challenge: Making Hearing Healthcare Human Again
Founded by industry veterans Alan and Stephanie Letzt, HTM is a mission-driven company focused on solving two massive issues: hearing healthcare and chronic disease management in aging populations. With over $4 million in NIH/NIA SBIR grants, they developed a platform called TELLYHealth™, anchored by a personalized hearing healthcare application named Maudey.
But Maudey was more than just a tech tool. It was designed to:
Simplify the hearing aid journey for older adults
Improve patient-provider communication
Support self-management of hearing loss
Reinforce usage and satisfaction through education and guidance
To succeed, Maudey needed to feel friendly, intuitive, and trustworthy—especially for first-time users who might be overwhelmed or intimidated by new technology.
That’s where TriVision came in.
The Strategy: Aligning Technology with Emotion Through Design
Our creative brief was ambitious: build a full healthcare branding and video production campaign around a highly technical, research-based tool—and make it accessible and emotionally engaging for older adults and their caregivers.
We started by building a foundation rooted in clear messaging, consistent visual identity, and human-centered storytelling.
Core Creative Services Provided:
Brand Creation: Naming strategy, logo design, and visual identity for Maudey
Style Guide: Brand colors, typography, UI standards
UI/UX Support: Graphic elements, icons, and interface design for the app and website
Educational Content: A 30+ video series of motion graphics explaining key features and how-tos
PowerPoint and Presentation Assets: Branded templates for investors, researchers, and public presentations
Infographics and Visual Aids: Simplified representations of complex concepts for patient education
Every element was designed with clarity and empathy. We made sure the visual branding matched the calm, patient-first voice that HTM wanted to communicate.
The Creative Process: Branding Maudey from the Ground Up
The name Maudey itself reflects both the clinical and compassionate side of the platform:
“M” for mobile
“Aud” for audiology
“-ey” for the warm, personified feel of a companion app
We leaned into this personification to create a visual identity that felt more like a helpful assistant than a cold piece of software.
Logo & Color Palette:
Soft curves, muted colors, and a calming teal-blue palette helped reinforce trust and calmness—critical when speaking to an older demographic unfamiliar with digital health platforms.
Typography:
Large, legible fonts paired with friendly sans-serifs gave the design a modern feel while still being highly readable for those with visual impairments.
Iconography & UI Graphics:
TriVision’s design team created intuitive, clean interface graphics and instructional visuals that supported in-app navigation and reduced cognitive load.
The Videos: Motion Graphics That Educate, Empower, and Engage
As part of HTM’s NIH-funded research initiative, they needed a full library of patient education videos—explaining how to use the Maudey platform, troubleshoot common hearing aid problems, and navigate the journey from fitting to long-term success.
Our team scripted, designed, animated, and narrated over 30 motion graphics videos tailored specifically for the target audience.
What Made These Videos Effective:
Patient-Centered Language: We avoided jargon and used plain, conversational explanations
Visual Clarity: Each step was broken down with large icons, bold colors, and simplified illustrations
Consistency: Every video followed the Maudey brand guidelines and voice, reinforcing trust
Accessibility: Closed captions and large on-screen text were added for older adults with hearing impairments
Topics Covered Included:
How to insert and remove hearing aids
Adjusting settings via the Maudey app
What to expect during the hearing aid trial period
How to ask the right questions at your next audiologist appointment
Troubleshooting and FAQs for home use
These videos were used directly in NIH clinical trials—and the results spoke for themselves.
One of over 30 motion graphic videos TriVision produced for TELLYHealth, designed to educate and empower hearing aid users by focusing on healthcare branding and video production.
The Results: A Smarter Brand, A Stronger Patient Experience
Within six months of the creative campaign launch, Maudey became a trusted tool among patients and clinicians alike.
According to HTM’s team:
“The videos helped patients understand their hearing aid journey more clearly and ask better questions. They felt more confident using the technology at home, and were able to resolve issues faster without needing in-person help.”
Tangible Outcomes:
Improved patient satisfaction and adherence during hearing aid trials
Faster issue resolution through 24/7 video guidance
Increased brand recognition among clinical partners and funders
Successful rollout of TELLYHealth platform in multiple healthcare settings
By merging health tech branding with engaging educational content, TriVision helped HTM build a digital health product that felt human.
Why It Worked: The TriVision Approach to Healthcare Content Strategy
Healthcare platforms, especially those serving older populations, often struggle to balance credibility with usability. But with the right mix of storytelling, design, and video, through healthcare branding and video production even the most complex medical concepts can become clear, accessible, and empowering.
Here’s why our approach delivered results for HTM:
1. We Start with the Human
Rather than diving straight into features, we build messaging around people—what they need, what they fear, and how we can help. For Maudey, that meant building empathy into every visual and word.
2. We Bridge Clinical and Creative
Our team understands how to interpret technical requirements and NIH grant language—and turn them into clear, compelling messages. We speak the language of both scientists and patients by utilizing healthcare branding and video production.
3. We Design for Impact
From logo to app icon to video thumbnail, every visual asset reinforced the brand story. Nothing was arbitrary. Every detail—from motion pacing to font size—served a functional and emotional purpose.
4. We Make Content Work 24/7
Unlike a brochure or a one-time training, video content lives on. Patients can watch on their own schedule. Clinics can share resources without needing extra staff time. That’s scalable healthcare communication.
Final Thoughts: Why Branding and Video Matter in Health Tech
The success of TELLYHealth™ and Maudey isn’t just a story of good software—it’s a story of how healthcare branding and video production can transform adoption and trust in digital health tools.
For startups, nonprofits, and grant-funded medical platforms, investing in strategic storytelling isn’t optional—it’s mission-critical.
If you’re building a healthcare platform and need healthcare branding and video production, or content strategy that actually connects with your audience, TriVision is here to help.
Let’s Talk
Want to build a healthcare brand that patients remember and trust?
FAQ
Q: What makes TriVision’s healthcare video production different?
A: We focus on human-first storytelling, accessibility, and visual clarity using healthcare branding and video production—backed by experience working with NIH, USAID, and other health organizations.
Q: Can TriVision help with NIH-funded project deliverables?
A: Yes! We’ve worked with several grant-funded healthcare companies to fulfill content, branding, and educational media requirements, examples including NIH, Healthcare Technologies – Methods and Persona Doctors.
Q: What if I already have a product but need better content?
A: We can refresh your brand, develop explainer videos, UI assets, and provide ongoing content support to boost engagement and patient success.
