Your products/services seem to have it all – the cool features, the money-back guarantee, the great customer service and the workmanship. Yet consumers don’t seem interested. Some may not even have heard of your brand. Sounds familiar? This lack of interest is most likely because your audience doesn’t have brand loyalty and awareness towards your […]
4 Design Principals to Make Your Branding More Memorable Read More »
Ranked third among the nation’s “Top Tech Cities”, the Washington DC Metro headquarters some of the biggest technology firms in the U.S. Some even call Washington the “Silicon Valley of the East.” The same report by Cushmen and Wakefield also named Washington DC Metro as one of the top 10 regions where technology plays a
Branding and Website Design for a Tech Firm in Washington DC Read More »
Influencers are changing the way we talk, buy and review products and services. You don’t have to be a high profile brand to make influencer marketing part of your business strategy. With the surge of social media, it is no wonder influencer marketing is considered by Forbes magazine the most effective form of advertising. This
Does Influencer Marketing Make Sense for Your Business? Read More »
Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is
Can Your Business Survive the Experience Age? Read More »
TriVision, a D.C. branding agency, outlines what makes a brand successful. Branding is about design. Yes, while this may be true, it’s only part of the branding mix. Images help people associate products, services, and causes more quickly. Humans have been branding since we discovered how to walk upright. Figures on walls were symbols of a
Three Must-Haves for a Strong Branding Strategy Read More »
As trends change, companies try to merge PR and marketing departments into one. The terms, public relations (PR) and marketing, are becoming “joint at the hip”. In a world consumed with digital media and trending technologies, engaging the audience is the best way to stay relevant. So why are PR agencies and marketing firms merging? Well, to get to
PR or Marketing Agency: What’s the difference? Read More »
For 90 years now, the Oscars continue to command an enviable audience. Why is this event unique from a marketing perspective? Branding. Every person on the red carpet spends the entire night presenting and promoting their own individual brand. More so than any other time in history, consumers not only care that a product or service
The Academy Awards: How Your Company Can Learn and Grow from The Oscars Read More »
1. Billboards are Back! Between location tracking on phones and cookies that trace your movements on the web, it is now easier than ever before for marketers to understand their audience and cater exactly to their interests. For example, some high-tech Billboards can capture data such as, who was in the vicinity to see it and then
Marketing Trends to Watch for in 2018 Read More »
If you talk to millennials or Generation Z, you may have heard that Facebook is NOT their preferred platform, but they still go on it for the content. These days, you will hear that younger generations are enjoying visually heavy content seen on Instagram and Snapchat among other apps as their way to stay connected. But
What’s in Store for Facebook’s Future? Read More »
It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater
TriVision Year in Review 2017 Read More »
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