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Brand Strategy

TriVision’s Top 3 Holiday Ads Picks

The holidays are the most beautiful time of the year, with gorgeous soft lights surrounding every single place on earth. Enjoying holiday ads that spread joy is a part of enjoying the festivities. For this reason, TriVision picked top 3 holiday ads worth sharing!   Commercial 1- I’ve Dreamt So Much   Intermarché is a […]

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UX for Smart Watches

User experience is the key to every great computerized device. To keep up with evolving technology, companies are creating programs tailored specifically for smart watches, making it easier for clients to access different services. Our TriVision team has developed several applications that make accessing products/services easier. One effective way to increase user engagement is developing

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Need a new logo? A D.C. Branding Company Can Help!

Washington D.C. is full of logo designs. Does your logo stand out? In today’s marketing world, a key element to a company’s success is it’s logo.  Think about it, consumers’ first exposure to a new brand is the visual of a logo; how it looks and how it makes them feel. To understand what consumers have

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Can Market Research REALLY Improve R.O.I?

Yes. Always conduct market research! It has always been noted that the quality of your work determines the outcome, just as the quality of your data will determine your return. Your R.O.I is simply the return on the investment you are making. When the data you have received is of poor quality, your returns will

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Is it Time to Rebrand?

Thinking about rebranding? You’re not alone. Our branding experts at TriVision list common reasons to revamp your brand. On any given day, you will come across many organizations who have the desire to rebrand. However, if you rebrand without purpose, you are doing more harm than good to your organization. But if you set a goal, rebranding can

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How to Manage a PR Crisis

***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks.

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The Marketing Magic Behind NCAA’s March Madness

March Madness has become a category 5 seasonal spring storm thanks to the awesome marketing surrounding it. This month-long sporting spectacle is perhaps the second most hyped-up sporting event in the U.S., right behind the Super Bowl. We think the marketing strategy behind this 68-team sports tournament is something every organization should learn from. Here is

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Washington Business Journal Honors TriVision

At the 2017 Family Business Awards – an annual celebration of multi-generational, family-owned businesses in the Washington, DC Metro region – the Washington Business Journal honored TriVision for overall excellence, innovation, ethics, and philanthropy. The entrepreneurial passion and courageous spirit that fueled the creation of TriVision was instilled in the Lutfi family from an early

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And the Best Digital Media Ad of Super Bowl LI Goes to…

Digital Media Winner: Three words: Budweiser. Budweiser. Budweiser. It looks like Budweiser’s “Born the Hard Way” was the clear winner of last Sunday’s Super Bowl. The “King of Beers” launched the digital version of the ad days before the big game, and aired it in front of 111 million people. There is no doubt it struck

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What Makes a Super Bowl Ad Stick? A Good Story.

On Sunday, February 5th, 2017, millions of people from around the world will watch legends rise. We’re talking about the 2017 Super Bowl Ads, of course. According to the American Marketing Association, up to 75% of people look forward to the commercials over the game. A Huffington Post article published a study that showed 18-to-30

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