In the spirit of the inauguration of our 45th President, Donald J. Trump, we have decided to examine why commercial brands should stay out of politics or at least find ways to get around it. For a commercial brand to dive into politics is a messy strategy. On the one hand, it would be smart for […]
Politics and Brands Don’t Mix, Says DC Branding Agency Read More »
The Dulles Regional Chamber of Commerce awarded TriVision, a marketing and media communications agency, the Global Star award for outstanding work in both the United States and global markets. The award was presented to us by our friends from Trade Center Management Associates at Ronald Reagan Building. This past year, TriVision created an integrated marketing campaign
DC Marketing Agency wins Global Star Award Read More »
TriVision, a D.C. Marketing Agency Makes Their First Predictions D.C Marketing Agency Prediction #1: Visual content will continue to dominate over written content Hang on! Before you get all crazy with GIFs, written content will still be important. What I’m saying here is that visual content will be more easily read by Google and other search
3 Marketing Predictions for 2017 Read More »
Airbnb, a peer-to-peer online marketplace and homestay network that lets people rent out residential properties at the cost set by the property owner, recently released a new advertisement, communicating one of their corporate messages. The new advertisement is calling for the community to be accepting of EVERYONE. According to Adweek, “All Airbnb users must now sign this
Your Corporate Messaging Must Create These 3 Values Read More »
Rebranding a local dentistry. As the name suggests, Smiles at Fairfax Corner aims to have its patients visit and walk out of their dentistry clinic with smiles. Smiles at Fairfax Corner is a state-of-the-art dentistry clinic offering a range of dental services, using new technologies and procedures to provide oral health care and enhance smiles.
A Smile Goes a Long Way for DC Marketing Company Read More »
Website design can make or break a business. Website design is not something your organization or company should take lightly. Get this: when people click on your website, you only have five seconds to impress them enough to have them navigate your site and stay there. In today’s connected world, your website is just like
Three No-Brainer Website Design Tricks Read More »
Logo design has been around since humans were able to make fire. Think about it. Human stick figures and animals were symbols drawn on cave walls thousands of years ago to tell a story. From Ancient Egyptian hieroglyphs to Medieval tapestries to the 21st century Emoji’s, humans love to create symbols because they mean something
Logo Design As Told by Pirates and Hippies Read More »
What is the first thing that comes to mind when you think of golf? Perhaps it’s businessmen in Polo shirts talking business as some young caddy in white shorts follows them and carries their clubs from hole to hole. Or maybe even a putt putt golf course where a young couple is on their first date. Despite how the movie industry brands
Branding a Washington DC Junior Girls Golf Apparel Line Read More »
To add a little flair to their brand identity, Netflix has introduced a new and simpler logo, dropping the “etflix” for a red slimmed down “N”. The new logo was unveiled on the company’s social media accounts last week and will be the face of its mobile app. What’s surprising is that Netflix isn’t getting rid of its old logo either. The new
Netflix’s New Logo: Brand Confusion or Fresh Flair? Read More »
Through the use of storytelling, advertising agencies are rebranding tequila to be more than just that liquor that will have you forgetting your night. Ad agencies are telling the story about the tedious process of how tequila is made in order to change people’s perception of the liquor. Many big name tequila brands, and even smaller
Rebranding Tequila Through Storytelling Read More »
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